Urgency Culture Is Hurting Your Business — Here’s Why.

Letting urgency overwhelm your strategy is a recipe for failure.

Emily Sinclair Montague
8 min readSep 15, 2020
rushing scene on a fast train

When it comes to the term “mindset,” you’ve probably heard a lot about concepts like the “abundance mindset” or “scarcity mindset.” One thing that hasn’t been talked about as much is the urgency mindset.

We live in a world on the move. Today’s business landscape is one of fast turnaround, quick production, and a run-to-the-goal attitude that never seems to take a break. The digital age has turned corporate goals into a series of sprints rather than a steady marathon.

This trend is easy to fall into. Businesses — including your competitors — are so visible now that it can seem like everyone is further ahead than you. Everyone is working on some big new strategy, and everyone is building up success story after success story on a near-daily basis.

Or so it seems.

two people looking at a laptop screen with one person pointing

You have likely heard about the “ comparison trap” brought on by social media feeds. Individuals who are active on sites like Instagram or Facebook tend to develop “FOMO” or “fear of missing out” after spending a lot of…



Emily Sinclair Montague

Author & Full-Time Writer. Embracing life’s chaos one word at a time. Get in touch at emsinclair@wordsofafeather.net (or don’t, but I love the attention)!