Do You Have The Millennial Turnover Blues? Here’s Your Solution.

Leverage a strong internal content strategy to boost employee retention and adapt to a changing workforce.

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Looking At The Whys Of Millennial Turnover.

If you’ve been paying any mind to the data, you’ll probably notice that many larger companies cite “culture fit” as one of the most reported reasons for millennial job departure. This vague term can mean many things, depending on whom you ask — but it’s often less a matter of “fit” than of feeling like companies don’t have a culture at all.

Millennial Values And The Changing Career Culture In America.

Millennials, unlike many previous generations, aren’t as interested in company events or retreats. Instead, they seem to respond best to a long term, far-reaching strategy involving the content methods mentioned above — and the commitment to company values and culture as exemplified by them.

What “Engagement” Means (& Doesn’t Mean) When It Comes To Your Employees: A Personal Anecdote From A Millennial Content Expert (Me!).

I’ll finish this piece with a personal anecdote. I’m an in-betweener when it comes to the millennial/Gen Z divide, and when I graduated from college, I took a job as an editor at a company that sounded amazing on paper.

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Photo by Priscilla Du Preez on Unsplash

How To Leverage Internal Content — Your Company’s Turnover Tourniquet.

In order to stop the slow bleed of turnover among millennials and Gen Zs, an effective internal content strategy would start by reaching out and asking them for their thoughts. This isn’t a radical idea — but many business owners and HR professionals aren’t sure how to attain this employee insight.

  • What kind of management style do your employees prefer — hands-on, structured, mentor-based, flexible?
  • What inspired your employees to apply to work at your company, and in what way have their expectations been met or not met?
  • (If your turnover rate is observably high) What do your employees consider the biggest factor in employee turnover, and how would they suggest you work on it?
  • If employees feel they aren’t being heard, start an employee-run blog with a dedicated space where they can submit questions, suggestions, and ideas — the blog can then explore these through posts and interviews.
  • If there are problems with the recruitment process, look at the materials being used for this purpose and rework them with the dedicated help of real, on-the-ground employees who have a deeper understanding of the work your business does.
  • If staff feel like they weren’t given proper training before taking on their role, have your onboarding content scrapped and rewritten to be more engaging and as clear as possible; this can be through new S.O.P’s that include employee case studies gathered from various departments, entertaining infographics, and online forums where new employees can ask questions together and receive answers from their more experienced colleagues.

In Conclusion, Millennial Turnover Stops Where Good Engagement Begins.

With the huge changes brought on by the global pandemic, employees need to feel engaged and connected more than ever before. It is up to employers to take the reins of their business’ culture into their own hands and direct it toward a better future.

Written by

Emily Sinclair Montague is a professional writer, author, and content strategist. Connect with her at or on Twitter (@EmilytheMontag1)!

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